How to Add a Video to Your Amazon Listing
They are all over the place – whether it’s for shopping, learning or just browsing through social media. They are on our phones, laptops, tablets and many other devices. This is because, as a form of communication, videos present both information and visuals in a single, engaging format. Which is why it is vital that you find out how to add video to your Amazon listing.
When there are countless products on Amazon, it’s more important than ever to stand out.
In this guide, we’ve put together all you need to know about using videos on Amazon. From the benefits to the requirements, and everything in between.
Why Have Videos for Your Amazon Listing
Videos are a game changer for Amazon sellers and there are many benefits to them. They capture attention, make customers put down and pay attention, and help build brand awareness through sharing your story and building trust — especially since 72 percent of customers prefer learning through video. Videos also enhance conversions by as much as 80 percent on landing pages, and support negative reviews by allowing buyers to have their questions answered upfront. Further, they help in reducing ACOS by allowing the creation of targeted, high conversion video ads. If you’re not using videos in your Amazon marketing strategy, you’re missing out on a huge amount of potential to drive sales and build your brand.
Can All Sellers Add Videos to Their Listings?
Only sellers with Brand Registry can add videos to their listing. And where exactly can they add them?
Main Image Blocks
The first spot is the main image blocks, present on the top left corner of the product detail page. Sellers enrolled with Amazon Brand Registry or with Vendor Central can add a video to their image blocks.
A+ Content
You can insert videos below the product images or under the bullet points of your A+ Content. They are also visible under the ‘‘From the Manufacturer” section.
Customer Questions and Answers
All eligible sellers can upload videos in response to customer questions. These are visible in the answers section. The videos should ideally be in MP4 or MOV format. They should be between 10-25 MB in size and must have an aspect ratio of 16:9.
Buyer Reviews
Your customers can post videos under the “Customer Reviews” section at the bottom of your product detail page or under the Related Video Shorts section.
Step-by-Step Guide to Adding Videos to Your Amazon Listing
First things first, here’s how to add your videos to your listing:
Step 1: Open Amazon Seller Central.
Step 2: Search for ‘Upload and Manage Videos’ section.
Step 3: Click on the Upload Video button.
Step 4: Link the video with the relevant product ASIN.
Step 5: Click on the Submit option and stay in the queue for approvals.
Where Do Videos Go On an Amazon Listing for a Particular Product?
Videos will be found under the customer’s feedback and product information sections and other ideal spots to maximize visibility and improve the shopping experience.
What to Do When Making Videos for an Amazon Product
Amazon Product Page Video Guidelines
Amazon has a few rules and regulations when it comes to adding videos. All you have to do is follow them, and you can get the show on the road.
Pro Tip: The first 9 seconds of the video are the most crucial. You have to gain the customer’s attention and hook them.
Next, we have some best practices:
Pro tip: Simply adding background music won’t make the cut. Add captions or graphics to accommodate viewers with their sounds off.
You can read Amazon’s Guidelines and Acceptance Policies page to learn more.
What Types of Videos Can You Add to Your Amazon Listing?
You can add any type of video as long as it fits in Amazon’s guidelines. Let’s talk about the most common video types:
Product Highlights
Like its namesake, this type of video focuses on the product, its appearance from all sides, and the features it might have. It is simple, short, effective, and perfect if you have static images to include.
Customer Experience
Also called a lifestyle video. Here, you show your customer how to use the product and how it feels when in use. This is a great way to connect with your buyers and compel them to buy.
Unboxing/Explainer
These videos are used to showcase your products. Explain its features, benefits, use, etc. If you have a complex or multi-intent product, then these types of videos can be a perfect fit for you. In fact, an overwhelming majority of people (94%) report they use explainer videos to learn more about a product, with 84% admitting to getting swayed to make a purchase.
Comparison
In comparison videos, you compare your products’ features and benefits with your competitors’ or a different type of product. This type can be used when many people are selling the same thing, and you want to differentiate. Or, if you’re bringing a modified version of another product to the market.
The Do’s and Don’ts of How to Add a Video to Your Amazon Listing
Do
Don’t
Roll Camera – Action!
And this brings us to the end of our journey. All in all, we discussed the benefits of adding a video, the requirements, the types, what to do, and what not to do when creating a video for Amazon. We hope you’re ready to spread your wings out and fly into the world of Amazon video marketing after reading this blog post. Good luck!
FAQs: How to Add a Video to Your Amazon Listing
Only Amazon sellers enrolled in the Brand Registry can upload videos to their product listings.
Log in to Amazon Seller Central, navigate to “Upload and Manage Videos,” click “Upload Video,” assign the Product ASIN, and submit for approval.
Amazon typically takes 24–72 hours to review and approve your video, but this may vary depending on their workload.
Yes, when figuring out how to add video to your Amazon listing, you must remember to follow Amazon’s content guidelines, avoiding external contact info, third-party quotes, false claims, and derogatory content. Ensure your video is relevant, high-quality, and complies with Amazon’s policies.
Image credits in order of appearance: © AntonioDiaz – stock.adobe.com / © Gorodenkoff – stock.adobe.com
