How to Master Amazon Seller Review Policies: A Guide for Success
Every business, particularly those that sell on Amazon, depends significantly on customer reviews. These reviews influence everything from product visibility to inventory planning. Recent and relevant Amazon seller reviews provide valuable insights to online customers, who often rely on them when making purchasing decisions.
For sellers and companies, getting Amazon seller reviews may be difficult. To prevent jeopardizing your account, it’s also crucial to grasp Amazon’s review criteria. In this article, we’ll go through the importance of Amazon reviews, and how to stay compliant with Amazon standards while looking for more reviews.
What Is an Amazon Seller Review?
An Amazon seller review is a public assessment of a customer’s satisfaction with a purchase from a specific seller. It includes star ratings and written explanations or videos, all based on a five-star system. Unlike product reviews, seller reviews focus on the buyer’s experience with the seller, not the product itself.
Amazon Product Review vs. Seller Feedback
As we already mentioned, seller feedback and product reviews are two different things. The majority of sellers are unaware of the distinction. Even your customer might be perplexed by them at times. The product reviews can be seen on Amazon’s product detail page.
| Seller Feedback | Product Review |
| Depends on the efficiency of your delivery service and the quality of customer care you provide. | Review of your product quality (not shipping method or your selling techniques). |
| Average feedback score ratings assist buyers in determining whether to purchase a product from a seller. These ratings and reviews specifically pertain to the product you have sold. | These are customer ratings and reviews specifically for the product you have sold. |
| It’s all about how well you perform as a seller. | The focus is entirely on the quality of the product itself. |
| The manner in which you treat your customers and the quality of service you provide are crucial. | Customers gain insights into the product’s quality through social proof provided by these reviews. |
Why Are Amazon Seller Reviews So Important?
Make a Name for Yourself Using Amazon Seller Reviews
If you’re a company that sells products or services, Amazon reviews help you create and grow your brand as a registered seller by providing social proof. Increased product reviews can have a major influence on your bottom line, whether you offer private label or white label products.
Help Customers Making Decisions
Buyers on Amazon rely on reviews to make purchase decisions. In fact, more than 90% of customers check internet reviews before making a purchase. Buyers can’t physically inspect products in a digital marketplace. For Amazon customers, product reviews are quite useful.
Customer Satisfaction Should Be Measured
One of your key aims as an Amazon seller is to make sure your customers are satisfied with your goods. You can use Amazon seller reviews to gather info on what experience your customers had with your product. These responses are really useful and may even assist you in identifying new use cases.
Improve Your Inventory Management
Customer feedback can help you in estimating how well a product will sell. It’s an indication that your product is a hit if you’re getting a continuous stream of positive feedback. To avoid stockouts, plan ahead when replenishing. If you see a decrease in reviews, it’s time to examine your product more closely.
Also interesting: Read our article on Refunds without any return to discover hidden problems!
How to Get More Reviews on Amazon
Read this article on how to get Amazon seller feedback to learn more.
Amazon Seller Review Policies & Guidelines
Always play the game by the rules to avoid problems. You have to read the Amazon policies and guidelines or you can get into the trap!
Don’t Ask for a Positive Amazon Review as a Seller
You can’t urge customers to submit a good review for your product because of Amazon’s review policy. Always ask for product reviews in a non-biased manner. Especially try to avoid sentences like “Leave us a review on Amazon if you liked our product.”
Marketing Messages and Promotions Should Be Avoided
You can send customers a message asking for product reviews, but you can’t add any form of marketing message or promotion. It is against the regulations for you to link to any website, even your Amazon business. Include no opt-out links or any other links in logos. If you want to use your logo, you won’t be able to put your URL in the picture.
Only Inquire Once
Don’t bombard Amazon customers with requests for product reviews. Instead, submit a single, well-written, respectful request that is short and sweet. This enhances the likelihood of the buyer sharing their product experience, assisting Amazon in maintaining a healthy product review environment for all consumers.
Never Pay for Amazon Seller Reviews
Amazon outlawed paid reviews in October 2016. You cannot give any kind of monetary compensation, free items, steep discounts, coupons, or other perks in return for a product review as an Amazon seller.
Don’t Write a Review for Your Own Product
You, your family, and your workers are not allowed to evaluate your own items or those of competitors on Amazon. Review manipulation is when you review your own or a competitor’s product. After all, the purpose of reviews is to give objective information that can aid future consumers.
Use Amazon’s “Request a Review” Button
Instead of sending multiple follow-up emails, use Amazon’s “Request a Review” button located in Seller Central. This feature enables Amazon to send a standardized review request to the customer, adhering to Amazon’s communication guidelines.
Stay Updated with Policy Changes
Amazon’s policies can change frequently. Regularly check for updates or new guidelines to ensure that your practices remain compliant. Subscribing to Amazon Seller News can help you stay informed about any changes.
Avoid Manipulating Review Averages
Do not create multiple seller accounts to leave reviews or to manipulate your or a competitor’s review average. This not only violates Amazon’s policies but can also lead to account suspension.
Handle Negative Reviews Professionally
If you receive negative reviews, address them professionally and constructively. Responding to feedback positively can sometimes convert an unhappy customer into a loyal one. Avoid retaliatory actions that could further aggravate the situation.
Following these guidelines helps ensure your continued success as an Amazon seller and maintains the integrity of the Amazon customer review system.
What to Do if You Receive a Negative Amazon Seller Review
Respond in a Professional Manner
Negative feedback may be quite damaging. It’s difficult not to take things personally, but try to see them as an opportunity to grow. If you receive a poor Amazon seller review, reply professionally and try to remedy the issue if possible. Employees should be taught to respond in the same manner.
Find Out What Isn’t Working
A negative Amazon seller rating might be quite beneficial to your business. Look for frequent issues and engage with your provider to find solutions. Unsatisfied consumers might help you figure out what has to be fixed. Negative evaluations can sometimes indicate the end of a product’s life cycle or identify areas where innovation is needed.
Make Your Amazon Listing Better
Negative feedback may indicate that your product description needs to be revised. Did you receive a bad Amazon seller review because you didn’t match the expectations of your customers? Rewrite your listing to make sure all variants and measurements are properly mentioned. Consider providing FAQs to address frequently asked questions.
Recognize That Everything Will Be Okay
You want favorable feedback, but it doesn’t mean you have to settle for solely 5-star evaluations. While great evaluations are certainly beneficial to your business, a product review rating that is too near to perfect may turn off some customers. Negative feedback, on the other hand, might be beneficial to your company.
Wrapping Up
In order to succeed on Amazon, you must have a high level of Amazon seller reviews. Feedback is a sure way that your listings will attract more prospective consumers, and it will help you flourish on Amazon.
Deal with the problems and attempt to prevent them from happening again. Remember that it’s impossible to delight every consumer. Therefore, don’t be discouraged if you get a low seller rating on Amazon at first. Negative seller reviews on Amazon might sometimes shock you into reality and pave the way for better times. Accept negative seller comments and attempt to focus on improving the product and process.
FAQs
Start by going to your Amazon order history. Find the order you want to leave feedback for and click on “Leave seller feedback.” Rate the seller based on your experience and provide your comments. Finally, submit your feedback to complete the process.
Sellers cannot directly remove feedback about themselves on Amazon. However, they can request Amazon to remove feedback under certain circumstances. For instance, if feedback violates Amazon’s guidelines by including obscene language, personally identifiable information, or promotional content, sellers can report it for potential removal. Additionally, if a buyer leaves a product review in the seller feedback section, sellers can ask Amazon to remove it. For Fulfilment by Amazon (FBA) orders, sellers can request the removal of feedback that relates to shipping or customer service since these aspects are managed by Amazon.
To request feedback removal, sellers should go to Seller Central, navigate to the “Performance” tab, select “Feedback,” find the specific feedback they want to remove, and click “Request removal”.
Sellers cannot edit feedback about themselves on Amazon. Feedback left by buyers is intended to be an independent reflection of their experience and cannot be changed by the seller. However, sellers can address feedback by responding directly to it, providing clarifications, or offering solutions to resolve any issues mentioned. Responding in a professional and constructive manner can help mitigate the impact of negative feedback and demonstrate your commitment to customer satisfaction.
